Overview

An enterprise software company serving critical sectors—including government, healthcare, finance, and telecom—needed a way to elevate its presence across multiple regions while driving real business outcomes. Operating in a highly specialized and competitive market, the company turned to us to build and manage an integrated marketing program that would generate demand, expand its partner ecosystem, and support its brand growth in three languages: English, Arabic, and French.

Marketing Objectives

The company’s goals spanned both direct and indirect sales channels. It needed to:

• Build awareness in competitive, niche markets

• Generate qualified leads for its sales teams and partners

• Reposition and refresh its brand

• Deliver marketing support across multiple regions and languages

• Strengthen its channel program by attracting and enabling more partners

Our Role

Over several years of collaboration, we’ve taken full ownership of the company’s marketing strategy and execution. Our work spans digital, content, brand, and field marketing—with a focus on delivering outcomes that directly support business development.

Key initiatives included:

• A Complete Brand and Web Overhaul
  We rebranded the company’s suite of products and launched a new, multilingual website designed to convert. The site structure and content were rebuilt from the ground up to better reflect the company’s value proposition and solution depth.
  
  

• Targeted Campaigns Across 10+ Markets
  We developed and executed demand generation campaigns on Google and LinkedIn, optimized for lead quality and cost-efficiency across diverse geographies.
  
  

• Account-Based and Channel-Focused Marketing
  For high-value prospects, we designed account-based marketing campaigns targeting key decision-makers in strategic regions. In parallel, we provided channel partners with marketing assets and joint campaign support to help them generate and convert leads.
  
  

• Field Marketing, Events & Awareness
  Beyond digital, we managed the company’s presence at major industry events—such as GITEX and LEAP—and executed offline brand campaigns to reinforce visibility among priority audiences.
  
  

• Strategic & Operational Support
  From multilingual content development to competitive research and ongoing campaign analytics, we delivered both hands-on execution and strategic insight.
  
  

Impact

The company has experienced a significant and sustained lift in both visibility and lead generation. Marketing is now a central engine for growth, supporting both the internal sales team and an expanding network of partners. With a solid brand foundation, active presence in key markets, and campaigns tailored to its ideal client profile, the company is now positioned for long-term success in a highly competitive landscape.