CASE STUDY
CASE STUDY
Inbound marketing for a leading integrated facilities management group
CASE STUDY
Inbound marketing for a leading integrated facilities management group
A leading facilities management group in the Middle East engaged us to modernize its digital presence and support its subsidiaries’ growth.
Overview
One of the Middle East’s most prominent Integrated Facilities Management (IFM) providers engaged us as their digital marketing partner. With a workforce of over 11,000 professionals from more than 50 nationalities, the group operates a wide portfolio of IFM and environmental services across the region. The organization is backed by a leading sovereign wealth fund and encompasses multiple specialized business units and subsidiaries, each with its own brand identity and market focus.
The Challenge
The group aimed to reinforce its leadership position by building a stronger digital presence and asserting itself as a thought leader in IFM, sustainability, and environmental innovation. At the same time, they wanted to establish individual platforms and marketing initiatives for their subsidiaries to help them compete more effectively in their respective sectors.
Our Approach
We were selected as a strategic digital partner to lead a comprehensive marketing transformation.
Our work began with the launch of a new corporate website alongside dedicated digital platforms for each of the group’s subsidiaries—balancing unified brand architecture with the flexibility for each entity to establish its own voice.
We developed a holistic inbound marketing strategy, integrating SEO, content marketing, paid media, and marketing automation to drive visibility and engagement across all business units.
Our scope included:
Website design and development for the parent company and its subsidiaries
Search engine optimization and performance tracking
Paid media campaigns across search and social
Content strategy and production
Social media strategy and management
Email marketing and lead nurturing
Ongoing support and administration of their marketing automation platform
Results
The group significantly enhanced its digital presence, dominating search visibility and building a strong online presence around topics such as integrated facilities management, sustainability, and recycling.
Meanwhile, the tailored digital campaigns for each subsidiary helped them stand out in their markets, enabling them to better compete and drive business growth within their verticals.
Overview
One of the Middle East’s most prominent Integrated Facilities Management (IFM) providers engaged us as their digital marketing partner. With a workforce of over 11,000 professionals from more than 50 nationalities, the group operates a wide portfolio of IFM and environmental services across the region. The organization is backed by a leading sovereign wealth fund and encompasses multiple specialized business units and subsidiaries, each with its own brand identity and market focus.
The Challenge
The group aimed to reinforce its leadership position by building a stronger digital presence and asserting itself as a thought leader in IFM, sustainability, and environmental innovation. At the same time, they wanted to establish individual platforms and marketing initiatives for their subsidiaries to help them compete more effectively in their respective sectors.
Our Approach
We were selected as a strategic digital partner to lead a comprehensive marketing transformation.
Our work began with the launch of a new corporate website alongside dedicated digital platforms for each of the group’s subsidiaries—balancing unified brand architecture with the flexibility for each entity to establish its own voice.
We developed a holistic inbound marketing strategy, integrating SEO, content marketing, paid media, and marketing automation to drive visibility and engagement across all business units.
Our scope included:
Website design and development for the parent company and its subsidiaries
Search engine optimization and performance tracking
Paid media campaigns across search and social
Content strategy and production
Social media strategy and management
Email marketing and lead nurturing
Ongoing support and administration of their marketing automation platform
Results
The group significantly enhanced its digital presence, dominating search visibility and building a strong online presence around topics such as integrated facilities management, sustainability, and recycling.
Meanwhile, the tailored digital campaigns for each subsidiary helped them stand out in their markets, enabling them to better compete and drive business growth within their verticals.
A leading facilities management group in the Middle East engaged us to modernize its digital presence and support its subsidiaries’ growth.
Overview
One of the Middle East’s most prominent Integrated Facilities Management (IFM) providers engaged us as their digital marketing partner. With a workforce of over 11,000 professionals from more than 50 nationalities, the group operates a wide portfolio of IFM and environmental services across the region. The organization is backed by a leading sovereign wealth fund and encompasses multiple specialized business units and subsidiaries, each with its own brand identity and market focus.
The Challenge
The group aimed to reinforce its leadership position by building a stronger digital presence and asserting itself as a thought leader in IFM, sustainability, and environmental innovation. At the same time, they wanted to establish individual platforms and marketing initiatives for their subsidiaries to help them compete more effectively in their respective sectors.
Our Approach
We were selected as a strategic digital partner to lead a comprehensive marketing transformation.
Our work began with the launch of a new corporate website alongside dedicated digital platforms for each of the group’s subsidiaries—balancing unified brand architecture with the flexibility for each entity to establish its own voice.
We developed a holistic inbound marketing strategy, integrating SEO, content marketing, paid media, and marketing automation to drive visibility and engagement across all business units.
Our scope included:
Website design and development for the parent company and its subsidiaries
Search engine optimization and performance tracking
Paid media campaigns across search and social
Content strategy and production
Social media strategy and management
Email marketing and lead nurturing
Ongoing support and administration of their marketing automation platform
Results
The group significantly enhanced its digital presence, dominating search visibility and building a strong online presence around topics such as integrated facilities management, sustainability, and recycling.
Meanwhile, the tailored digital campaigns for each subsidiary helped them stand out in their markets, enabling them to better compete and drive business growth within their verticals.
Case Studies