Overview

A niche IT services provider with operations in both Geneva and Dubai partnered with us to drive long-term marketing success. With its own data centers in two of the world’s leading financial hubs, the company delivers private cloud, business IT, and cybersecurity solutions to clients in highly regulated industries—particularly financial institutions that demand exceptional reliability, data privacy, and regulatory compliance.

Over the course of a multi-year partnership, we’ve helped the company transition from fragmented marketing efforts to a fully integrated demand generation engine—tailored to their ideal client profile (ICP), aligned with business growth objectives, and continuously refined based on performance.

The Challenge

Before partnering with us, the company faced ongoing challenges with visibility and lead generation. Previous agency engagements had failed to deliver results, and although they had invested in a new website, it lacked the structure and content needed to convert visitors or support growth.

At the same time, they were preparing to launch new services focused on IT risk and compliance—requiring precision targeting, brand positioning, and the right messaging to break through to decision-makers in financial and regulated sectors.

Our Approach

We were engaged as their strategic marketing partner to build and manage a full-funnel, multi-channel marketing program that could grow with the business.

Key elements of our scope included:

• Website Design & Development
  We built a brand-new corporate website with a clear value proposition, streamlined navigation, and built-in conversion paths. The website serves as the foundation for inbound campaigns and thought leadership content, while highlighting key solutions and use cases for target industries.

• Account-Based Marketing (ABM)
  We developed and executed a focused ABM strategy targeting high-value accounts in Dubai’s DIFC and Geneva’s financial district. This included identifying and researching ideal-fit companies, building prospect lists based on the client’s ICP, and launching multi-touch campaigns via LinkedIn and email to engage key decision-makers.

  
  

• Search & Performance Marketing
  We launched and managed Google Search campaigns to promote high-demand services, consistently optimizing for efficiency and lead quality without increasing ad spend.

  
  

• Out-of-Home (OOH), PR & Event Marketing
  We coordinated and executed brand awareness campaigns through digital displays in premium locations, including LED screens in financial centers. These were complemented by PR initiatives and strategic event participation to position the brand in front of key audiences and reinforce credibility in the market.

  
  

• Content & Communications
  We developed a library of content assets—including case studies, solution briefs, and educational content—designed to support every stage of the buyer journey and feed into digital, ABM, and sales enablement initiatives.

  
  

• Marketing Platform Management
  We managed the client's marketing automation and CRM platform, ensuring seamless execution of campaigns, lead capture, nurturing workflows, and performance tracking.

Results

Over the past four years, our partnership has transformed the company’s marketing from disconnected tactics into a high-performing, strategically driven growth engine. The business now maintains a consistent stream of high-quality leads across both organic and paid channels, with a strong digital presence and brand recognition in its core markets.

The company continues to expand its footprint within regulated industries, supported by marketing programs that are aligned with their evolving goals and ICP. Today, they rely on us not only for execution but as an extension of their team—providing the strategic insight, creative direction, and campaign management needed to scale sustainably.