Overview

A global data intelligence provider uses advanced technology and human expertise to collect and process unstructured data on companies in regions where public information is scarce, including the Middle East and Africa. Their platform is relied upon by professionals for investment planning, business development, due diligence, KYC, dispute resolution, and credit assessments.

Challenges

The client was seeking a scalable solution to enhance customer relationship management and streamline onboarding processes for new trials and subscribers. Simultaneously, they aimed to leverage content marketing to generate high-quality leads for their business development teams.

Solutions

HubSpot Marketing Hub was identified as the right platform to meet their needs, and our team was selected to lead their onboarding and help them unlock the platform's full potential. As a certified HubSpot Solutions Provider, we started with a comprehensive strategy phase, followed by the technical implementation of HubSpot Marketing Pro and tailored training sessions for marketing and business development teams across multiple regions.

Outcomes

The client now uses HubSpot Marketing as the central hub for all inbound marketing activities, leveraging marketing automation to nurture prospects and clients. Following this success, we were re-engaged to design and implement a targeted campaign for one of their key regional datasets. This included the development of rich infographics, country fact files, blog posts, email campaigns, and social media content. The campaign successfully engaged key decision-makers and contributed to closing new business opportunities.