CASE STUDY
CASE STUDY
ABM success for a global facilities and food services provider
CASE STUDY
ABM success for a global facilities and food services provider
A global leader in facilities management and food services partnered with us to strengthen digital visibility and influence high-value accounts in the Middle East. Through targeted ABM and brand awareness campaigns on LinkedIn and Google, supported by tailored content, the client secured multiple RFP invitations from major enterprise prospects in the region.
Overview
A global leader in facilities management, corporate catering, and workplace solutions engaged us to support their Middle East division in elevating brand visibility and nurturing strategic account relationships on LinkedIn and beyond.
The Challenge
The client’s sales teams were actively pursuing high-value accounts in the Middle East — with a sharp focus on Qatar — but faced a common challenge: while conversations were happening on the ground, digital visibility and trust-building throughout the buying journey were lacking. They needed to stay top-of-mind, build credibility, and engage decision-makers long before RFPs landed.
Our Approach
We designed and executed two integrated campaigns: one focused on Account-Based Marketing (ABM), and the other on building brand awareness among key decision-makers.
Precision Targeting:
Using LinkedIn Ads and Google Ads with tailored account-based targeting, we ensured the right messages reached the right people at the right time. Midway through, we introduced strategic email marketing to deepen engagement with target accounts.Content That Speaks Their Language:
We developed custom content assets based on in-depth research and profiling of target accounts and their decision-makers. We also adapted existing content to resonate with local and regional business cultures.Always-On LinkedIn Presence:
To complement the paid campaigns, we created a steady stream of LinkedIn page content designed to reinforce brand credibility and thought leadership, supporting the client’s positioning as a trusted partner.
Results
The campaigns successfully broke through to key decision-makers in the region and uncovered additional high-value opportunities beyond the initial target list.
Three major enterprise accounts in Qatar and the UAE — including a leading airline and a prominent hospitality group — were influenced by the campaigns and subsequently invited the client to participate in RFPs.
Beyond the ABM targets, inbound leads from other industry giants emerged, including two additional RFP invites from prospects not on the original list.
Top-of-funnel activity surged, with content downloads and engagements from senior decision-makers at a major regional bank, a city development authority, and a global construction powerhouse.
Overview
A global leader in facilities management, corporate catering, and workplace solutions engaged us to support their Middle East division in elevating brand visibility and nurturing strategic account relationships on LinkedIn and beyond.
The Challenge
The client’s sales teams were actively pursuing high-value accounts in the Middle East — with a sharp focus on Qatar — but faced a common challenge: while conversations were happening on the ground, digital visibility and trust-building throughout the buying journey were lacking. They needed to stay top-of-mind, build credibility, and engage decision-makers long before RFPs landed.
Our Approach
We designed and executed two integrated campaigns: one focused on Account-Based Marketing (ABM), and the other on building brand awareness among key decision-makers.
Precision Targeting:
Using LinkedIn Ads and Google Ads with tailored account-based targeting, we ensured the right messages reached the right people at the right time. Midway through, we introduced strategic email marketing to deepen engagement with target accounts.Content That Speaks Their Language:
We developed custom content assets based on in-depth research and profiling of target accounts and their decision-makers. We also adapted existing content to resonate with local and regional business cultures.Always-On LinkedIn Presence:
To complement the paid campaigns, we created a steady stream of LinkedIn page content designed to reinforce brand credibility and thought leadership, supporting the client’s positioning as a trusted partner.
Results
The campaigns successfully broke through to key decision-makers in the region and uncovered additional high-value opportunities beyond the initial target list.
Three major enterprise accounts in Qatar and the UAE — including a leading airline and a prominent hospitality group — were influenced by the campaigns and subsequently invited the client to participate in RFPs.
Beyond the ABM targets, inbound leads from other industry giants emerged, including two additional RFP invites from prospects not on the original list.
Top-of-funnel activity surged, with content downloads and engagements from senior decision-makers at a major regional bank, a city development authority, and a global construction powerhouse.
A global leader in facilities management and food services partnered with us to strengthen digital visibility and influence high-value accounts in the Middle East. Through targeted ABM and brand awareness campaigns on LinkedIn and Google, supported by tailored content, the client secured multiple RFP invitations from major enterprise prospects in the region.
Overview
A global leader in facilities management, corporate catering, and workplace solutions engaged us to support their Middle East division in elevating brand visibility and nurturing strategic account relationships on LinkedIn and beyond.
The Challenge
The client’s sales teams were actively pursuing high-value accounts in the Middle East — with a sharp focus on Qatar — but faced a common challenge: while conversations were happening on the ground, digital visibility and trust-building throughout the buying journey were lacking. They needed to stay top-of-mind, build credibility, and engage decision-makers long before RFPs landed.
Our Approach
We designed and executed two integrated campaigns: one focused on Account-Based Marketing (ABM), and the other on building brand awareness among key decision-makers.
Precision Targeting:
Using LinkedIn Ads and Google Ads with tailored account-based targeting, we ensured the right messages reached the right people at the right time. Midway through, we introduced strategic email marketing to deepen engagement with target accounts.Content That Speaks Their Language:
We developed custom content assets based on in-depth research and profiling of target accounts and their decision-makers. We also adapted existing content to resonate with local and regional business cultures.Always-On LinkedIn Presence:
To complement the paid campaigns, we created a steady stream of LinkedIn page content designed to reinforce brand credibility and thought leadership, supporting the client’s positioning as a trusted partner.
Results
The campaigns successfully broke through to key decision-makers in the region and uncovered additional high-value opportunities beyond the initial target list.
Three major enterprise accounts in Qatar and the UAE — including a leading airline and a prominent hospitality group — were influenced by the campaigns and subsequently invited the client to participate in RFPs.
Beyond the ABM targets, inbound leads from other industry giants emerged, including two additional RFP invites from prospects not on the original list.
Top-of-funnel activity surged, with content downloads and engagements from senior decision-makers at a major regional bank, a city development authority, and a global construction powerhouse.
Case Studies