Project Details

Diligencia Consulting uses advanced technology and human insight to extract unstructured data on companies in territories where public domain information is not readily available such as the Middle East and Africa. Their platform ClarifiedBy is used in multiple contexts; for investment planning, business development, due diligence, KYC, dispute resolution and supporting credit assessments.

Diligencia was looking for a scalable way to improve customer relationship management and the onboarding processes for new trials and subscribers. In parallel, Diligencia was looking to leverage content marketing to generate quality leads for the business development teams.

HubSpot Marketing Hub was a perfect fit for Diligencia’s requirements and Cactix was selected as the agency of choice to onboard Diligencia into the platform and ensure they make the best use of it.

Our HubSpot onboarding project kicked off with a strategy phase followed by the technical implementation of HubSpot Marketing Pro, and thorough training sessions for marketing and business development teams in the UAE and the UK.

We were engaged again by Diligencia at a later stage to design and implement a campaign on HubSpot for their Sub-Saharan Africa datasets which involved the development and implementation of rich infographics, country fact files, blog posts, email shots, and social media posts. The campaign succeeded in influencing key decision makers and resulted in closed deals.