Inbound Marketing
Attract, win, and keep your ideal clients.
Most businesses approach digital marketing with a hunting mindset looking for immediate results and missing out on the much bigger payouts they can earn if they play the long game. Inbound marketing is an effective long-term strategy that can help you attract, win and keep your ideal clients. It represents a farming mindset and it can also serve as a strategy for growth, improving customer experience, and integrating sales and marketing.
How does Inbound Marketing work?
Inbound Marketing is a permission-based content-powered approach to digital marketing. It helps you earn your way to your target audience through valuable content instead of fighting for their attention with traditional one-way advertising and communication. At the heart of it, Inbound Marketing is simply Content Marketing but with the added leverage of using technology to manage customer profiles and data, build intelligent customer-centric funnels, and automate marketing activities to achieve scale. With Inbound Marketing you are also empowered with advanced analytics on results and their attribution back to each marketing activity, channel, or asset.
Content Creation
You create rich and valuable content that caters to the needs and questions of your target audience.
Lifecycle Marketing
You recognize that people go through stages as they interact with your company, and you identify the right marketing tactics for each stage of the customer journey.
Personalisation and Context
As you learn more about your audience over time you can better personalise your messages to their context and their specific case.
Cross-Channel Marketing
You establish a multi-channel presence to communicate and engage with your audience in the most effective way possible.
Marketing Automation
You build an intelligent and scalable system that works like a machine to generate leads and nurture them on auto-pilot.
Sales Enablement
You enable your sales teams and empower them to close deals by providing prioritized leads and real-time signals and insights.
Inbound Marketing for B2Bs
For businesses that sell to businesses, Inbound Marketing is a perfect fit. B2B products and services tend to be more complex and with a higher ticket price. As a result, the decision making process for buyers is longer, more complex, and typically involves many people in different roles and levels of authority. B2B businesses need to nurture their clients and prospects over time to stay on top of mind and increase their chances of winning new clients and retaining the ones they already have.
Inbound Marketing enables B2Bs to achieve that by establishing value, credibility, and authority through content, while at the same time ensuring that prospects are automatically nurtured down the funnel with the goal of converting them into clients and even evangelists of the brand.
Our Expertise in Inbound Marketing
Cactix was one of the earliest agencies to adopt the concept of inbound marketing and repurpose traditional digital marketing activities under this powerful methodology. Cactix was also one of the earliest agencies in the region to become a solutions partner for HubSpot, the world’s leading inbound marketing software and in fact the company that coined the ‘Inbound Marketing’ term itself. Cactix is also a partner for Adobe Business Solutions including the Marketo Engage, which is the leading inbound marketing platform for B2Bs. In addition to the HubSpot and Adobe practices, Cactix has in-house capabilities in web, content, and marketing, which are the three major disciplines required to architect, implement and manage strategic and effective inbound marketing projects.
Our Services
Some of the services we offer in inbound marketing include:
- Strategy
- Implementation
- Project Management
- Campaign Management
- Content Development
- Content Marketing
- Brand Journalism
- Workflow Design and Development
- HubSpot Services (Implementation, Design and Development, Onboarding, Training, and Support)
