Many digital marketing initiatives never meet their expectations because they fail to focus on all the necessary components and instead work on one or two areas in isolation without visibility over the results that matter most to the business. An example would be a great social media campaign that drives clicks to a website that is not properly set up to attract and convert leads, or a well built website that captures quality leads that end up on an Excel sheet without a proper system to follow up and close those leads. As a result, a lot of money is wasted and companies misjudge the components that really worked.
Inbound marketing provides an excellent framework for a digital strategy that ties up all the loose ends and ensures all the components work together effectively with full visibility over results.
Inbound marketing starts with understanding and segmenting your target audiences and attracting them to your website and landing pages through the right content and channels, converting them into leads through calls-to-action connected to trackable contact forms, and then turning them into customers through automated follow-up workflows and emails, tracking and retaining them through a CRM system and converting them into promoters who can then bring in more leads. The impact of inbound marketing becomes even more eminent when you’re selling your products or services online.
We can build and maintain a complete end-to-end inbound marketing system for your business to help you maximise the return on investment on all your digital marketing initiatives and advertising spend.
We have experience implementing inbound marketing solutions with popular affordable platforms such as Infusionsoft, and open source platforms such as Mautic.