There’s more to success online than just having a website and social media accounts set up, and spending on Google or social ads. No amount of promotion and no measure of design can help mediocre or invaluable content get more traffic or results. For brands to be successful in the digital world they have to become publishers of valuable content. This is a marketing approach commonly known as Content Marketing. Such valuable content is usually published in the form of articles, reference guides, publications, videos, infographics, podcasts, etc.
The Content Marketing Institute defines Content Marketing as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Content Marketing has been gaining in popularity since 2011, hand in hand with the popularity of Inbound Marketing. These two approaches to marketing have proven successful for large organisations worldwide. Smaller businesses are also catching up on the trends and especially in the B2B sphere where the target audiences want to make informed decisions based on valuable information and not fancy visuals and catchy taglines.
We can help you repurpose your marketing efforts around content across all platforms by building a strong content marketing strategy, implementing the right tools and processes for content creation and delivery, and analysing the results. We can also help you in developing the content in industries where we have experience.