It’s always difficult to start from scratch, right? Even seasoned writers dread the blank paper. As a business you want to communicate with your target audience in the best way that represents your brand. You’ve probably done a branding exercise that helped you nail down your brand’s essence and key messages, and now it’s time to write content for your website and your marketing emails and collateral. Writing for the web is different than writing for print; a lot of factors are at play including short attention spans, distractions, screen sizes, focus on conversion, and SEO requirements.
We can help you develop content that represents your brand and speaks to your target audiences in the right way. We start with a discovery session that helps our writers fully understand and absorb all the elements of your brand and the personae of your target audience. We then proceed to drafting the first version of the content, and then working with you in iterations to achieve the desired results.