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Popular Emirati Instagram Accounts

The UAE is blessed with a vibrant and diverse demographic made up of over 200 nationalities. Emiratis, or national citizens of the UAE, make up almost a fifth of the population.   Almost all B2C brands say they want to reach and engage with Emiratis on social media, but the majority find it difficult to do so and make a lot of mistakes in the process and...

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Case Study - Social Media for Healthcare

Social media has been used in healthcare around the world for a number of years now, with the US hospitals being some of the early adopters. However, it wasn't until around 2011 that the adoption of social media in healthcare went mainstream and eventually got picked up by healthcare providers around the Middle East. In most of the cases however social media was being used as...

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